![]() With a portfolio of popular games such as Gardenscapes, Homescapes, and Fishdom, Playrix has established itself as one of the most prominent players in the mobile gaming market, with over $8B in lifetime revenue. Playrix is a leading mobile gaming company that has been making waves in the gaming industry for its highly successful games, incredible production value, and, yes - misleading (aka non-representative ads) ads. We need to find a new product market fit. Our products need to be reinvented to fit the new reality. This is proof that if the audience is there and the need is there, it's not that the market is broken. While some companies saw a rise in cost and a decline in revenue, others managed to rise above the situation, launch successful games, or reinvent themselves and continue growing. The changes shook up the mobile gaming ecosystem and, along with the current macroeconomic situation, had a devastating impact on the valuations of its key players. As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. ![]() This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. ![]() In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA). ![]()
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